User experience
[[Big Pharma] uses Facebook App to reach patients.
Crayonville, whose founder [Greg Verdino] has championed online media in his agency's practice writes a blog which points to early-breaking developments in the social media sphere.
AMEX Open: An example of branded content aimed at [small business] community.
Looking for open-source ways to [manage your content]?
Use Linux-type resources contributed by developers who contribute their work to the open-source community, thereby freeing smaller businesses from the burden of licensing obligations.