Successes and failures
Analysis of the Nissan Cube in Canada using social media.
The [steps of engagement] and the platforms used for the launch is instructive
- An article appropriately titled how to monetize a social network.
It uses tencent - a Chinese success story and talks about selling digital products and casual gaming as being superior to the advertising model.
- econsultancy is a classic model of pay per use or join and have complete access to a host of reports
- A linked in group to watch. They are soliciting stories.
Guy Kawasaki (who started out at Apple) discusses why he views Twitter as a distribution mechanism rather than talking about personal stuff.
- A regatta - there's an excellent idea for a tweet fest. Using twitter to follow a race. Real time and experiential.
- A market for advertisers and publishers modeled on a stock exchange is found at Right Media Exchange
- Virtual newtworking at professional conferences found at http://www.oneonone.bio.org/opencms/bioone/2008/
- Co-founder of Hotmail [Sabeer Bhatia]: 'Provide the Same Value at a Cheaper Price' Wharton Entrepreneur video interview:
- MarketingProfs Business-to-Business Forum
Great list of who's "doing it" in the B2B space and how they're doing it.
The [Business-to-Business Forum] will focus on three key areas that b2b marketers are struggling with:
1. Integrating your marketing programs for better results
2. Measuring and evaluating your marketing programs to prove ROI
3. Keeping your customers
- The [Blog Council] is an advanced-level group of senior executives, all of whom have already fought the battles, made the tough decisions, and successfully implemented social media operations at their own companies.
- Researchers to Share Ideas in Virtual Research Park
The [Hershey Center for Applied Research] (HCAR) launched KnowledgeMesh, an online meeting ground for the life sciences community, including scientists, researchers, venture capitalists, and educators.