Strategy for social media
How to develop a social media strategy. Let's post some ideas right now, but I'd like to come up with the ideal template for developing a strategy. The goal should be monetizing. This is what I would like to do for our panel discussion next month if we can arrange it.
Sarah Milstein gave a presentation at Web 2.0 Expo in San Francisco. At her session, Effective Twitter she recommended that companies consider the following questions before diving in:
* What will be different in 3, 6, 12 months as a result of our Twitter account? * Who are we hoping to connect with? * What kind of information is interesting to them? * What might go wrong? What expectations might people have of us?
Thanks to readwriteweb.com for this report.--Jim Love 08:07, 10 April 2009 (UTC)